Influencing Public Policy
The Jesmond Trust [associated with Jesmond Parish Church, Newcastle] has recently launched a potentially significant ministry, called Clayton Media. It’s a TV production company that hopes to produce documentaries on ethical, social and religious issues with the aim of influencing public policy. At some stage later this year they’ll be streaming television material from a biblical perspective from an internet channel.
The following is an excerpt from their web site
There are 1.7 million UK evangelical Christians, forming 3% of our population.
However we are grossly under-represented in the national media. A reticence by evangelicals to be involved, combined with commissioning editors actively opposed to evangelical content has led to evangelicals becoming a large yet virtually ‘invisible’ people group.
This has:
- Strengthened a secular worldview, making evangelism more difficult.
- Weakened the influence of evangelicals in public policy making.
- Created a spiritual ‘void’ which inevitably is being filled by smaller groups and religions willing and able to utilise the medium.
I think that analysis is fair.
Their long term aims are
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To build a large network of British and international viewers, Christian and non-Christian, regularly watching programmes with Christian content or worldview.
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To influence public policy through the political clout of programmes with high viewing figures that persuasively advocate Christian ethics.
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To provide a training centre for television production and so build a sizeable unit in the NE exporting trained Christians into the secular media.
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To provide media resources for churches and mission organisations encouraging them to be involved in television media.
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To change popular culture in the UK by growing a company large enough to secure commissions from the national channels.
If you’re keen to find out more check out their website here http://www.clayton.tv/
